Are thinking about creating a logo for your store? Are you wondering whether you need one or not? It’s a fair question to ask. Logos have been a debate among designers, business owners, and trendsetters recently. Some people say they’re necessary, some say they aren’t, some aren’t sure. So, how important is a logo to your print-on-demand business/store?

What is a Logo?

This may seem like a redundant question to ask, but it’s actually deeper than you think. Why? Because some people think that a logo equals a brand.

That’s not the case.

A logo is a visual that represents your brand. Think of it as a visual shorthand for your brand.

A logo means nothing if you don’t have a solid brand.

We’ve talked about what a brand is before. It’s what your business is and stands for. It’s how your customers can recognize you among a sea of other stores.

You create a brand through voice, tone, visuals, use of specific colors, and logo if it’s needed.

Why You Would Want a Logo

While logos are a great tool for brand recognition, it’s important to remember it’s just one piece of the entire puzzle.

Logos are great for quick recognition, think about seeing McDonald’s golden arches on the side of the road while you’re driving. You know what the arches mean and can react fast enough to pull into the parking lot if you want to eat. If they weren’t so recognizable, you’d probably drive past before realizing you missed your chance.

Logos are also good for your social media channels and email marketing campaigns. You can use them as profile pictures and as email headers.

Why You Would Not Want a Logo

You might not want a logo if you’ve just opened your store, a logo should be one of the last things on your to-do list. You want to focus on creating campaigns and designs for your products. You’ll also want to start building your social media presence.

If you don’t have the time or resources to create a logo, then you might not want to make one. It’s not worth stressing out about and is potentially taking focus away from other more important aspects of your business.

Depending on what kind of marketing strategy you have, you may not even use a logo all that much.

In Place of Logos

If you aren’t ready for a logo yet, you can solidify your brand through styles, colors, and fonts. Make sure that you use the same kind across your marketing materials to stay consistent that way customers can start to recognize you.

Is a Logo Important to Your Print-On-Demand Business?

We can’t say for sure it is or isn’t important. It depends on how long you’ve been in business, if you have the resources to make one, and know what kind of logo you want designed.

We can say that it shouldn’t be high on your priority list if you’re just starting or just starting to gain traction. Make sure other parts of your brand, like voice, style, and imagery, are done first. They’re way more important than making a logo.

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