FACEBOOK ADS BEST PRACTICES

October 5, 2021

1. Install the Facebook pixel and set up events on Facebook’s event manager to organize your audience better.

1. Create ad campaigns to remarket and retarget customers with a list of your best selling products in the last 6 months.

1. Make sure your website is working! Organize your storefronts and campaigns for easy access.

1. Organize and segment your audience and write targeted ads to speak to different types of audiences.

1. Use high quality images and make sure the images go with the copy of the ad.

1. Include creative videos in your ads.
2. Use simple language. When someone sees your ad, you should consider their thought process as:
   – What does the ad offer?
   – What are the benefits?
   – What do I do next?
3. Run two different ads—each with the same image, but different copy—to see which one gets better results from your audience (results meaning the one that gets the most likes or conversions).

1. Disclose the costs. Openly displaying costs and prices benefit both you and the viewer. If you’re offering a discount, tell them what they can expect to save.
   

1. Have a clear call-to-action. If you don’t have one, Facebook users will see your ad, but will have no idea what you want from them.

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